Anya Ayoung-Chee’s journey in the world of fashion and design is nothing short of extraordinary. Born and raised in Trinidad and Tobago, Anya’s path to becoming a celebrated fashion designer and advocate for Caribbean style has been marked by determination, creativity, and a deep love for her cultural heritage. From her early days as a beauty queen to her triumphant win on Project Runway and beyond, Anya has consistently pushed boundaries and redefined what it means to be a Caribbean designer on the global stage.
Growing up in the vibrant twin-island nation of Trinidad and Tobago, Anya was immersed in a rich tapestry of cultures from an early age. The islands’ diverse heritage, influenced by African, Indian, European, and indigenous traditions, would later become a wellspring of inspiration for her designs. As a child, Anya was captivated by the colorful costumes of Carnival, the intricate patterns of East Indian textiles, and the bold prints that adorned the clothing of her fellow islanders. Little did she know that these early experiences would shape her future career and creative vision.
Anya’s first foray into the public eye came in 2008 when she was crowned Miss Trinidad and Tobago. This title not only brought her national recognition but also provided her with a platform to showcase her country’s beauty and culture on an international stage. Participating in the Miss Universe pageant that same year, Anya began to understand the power of fashion and representation. She realized that through clothing and design, she could tell stories about her homeland and challenge preconceived notions about Caribbean style.
However, it wasn’t until after her reign as Miss Trinidad and Tobago that Anya truly began to explore her passion for fashion design. In a bold move that would surprise many, she decided to pursue formal education in fashion, enrolling in courses at the Fashion Institute of Technology in New York and Central St. Martins in London. These experiences exposed her to the technical aspects of design and construction, as well as the rich history of fashion from around the world.
Armed with newfound knowledge and skills, Anya returned to Trinidad and Tobago with a vision to create clothing that celebrated Caribbean aesthetics while appealing to a global audience. She launched her first fashion line, PILAR, named after her mother, in 2009. The collection was a hit locally, featuring flowing silhouettes, vibrant colors, and prints inspired by the natural beauty of the Caribbean. PILAR quickly gained a following among fashion-conscious islanders who were eager to see their culture represented in high-end design.
But it was Anya’s participation in Project Runway Season 9 in 2011 that would catapult her to international fame and solidify her place in the fashion world. Entering the competition with only four months of sewing experience, Anya was considered an underdog by many. However, her innate sense of style, innovative designs, and ability to work under pressure quickly made her a fan favorite and a formidable competitor.
Throughout the season, Anya’s designs stood out for their effortless elegance and distinct Caribbean flair. She often incorporated bold prints, unexpected color combinations, and relaxed silhouettes that reflected the laid-back yet vibrant spirit of island life. Her ability to translate these elements into sophisticated, runway-ready looks impressed both the judges and viewers at home.
In a triumphant finale, Anya was crowned the winner of Project Runway Season 9, becoming the first Caribbean designer to claim the title. Her victory was not just a personal achievement but a moment of pride for the entire Caribbean region. It proved that island-inspired fashion could compete and succeed on a global stage, challenging the dominance of traditional fashion capitals like Paris, Milan, and New York.
Following her Project Runway win, Anya’s career soared to new heights. She used her newfound platform to further promote Caribbean fashion and culture, collaborating with major brands and showcasing her designs at international fashion weeks. Her collections continued to evolve, incorporating more complex techniques and exploring themes beyond traditional Caribbean motifs while still maintaining a strong connection to her roots.
One of Anya’s most significant contributions to the fashion industry has been her commitment to sustainability and ethical production. Recognizing the environmental challenges faced by island nations, she has made it a priority to incorporate eco-friendly practices into her design process. This includes using locally sourced, sustainable materials, implementing zero-waste techniques, and supporting traditional craftsmanship in the Caribbean.
In 2013, Anya launched her swimwear line, WYLD FLWR, which perfectly encapsulated her design philosophy. The collection featured bold, tropical prints on sleek, modern silhouettes, appealing to both Caribbean locals and international beach-goers. WYLD FLWR quickly gained a cult following, with celebrities and influencers spotted wearing her designs on exotic vacations and at high-profile events.
Beyond her own brand, Anya has become a vocal advocate for the Caribbean fashion industry as a whole. She has mentored young designers, participated in regional fashion weeks, and worked to create opportunities for Caribbean creatives to showcase their work internationally. Her efforts have helped to put the Caribbean on the map as a source of innovative design and have inspired a new generation of island-based designers to pursue their dreams.
Anya’s influence extends beyond the realm of fashion. She has used her platform to address social issues close to her heart, including women’s empowerment and cultural preservation. In 2014, she launched the “Make It Work” campaign in Trinidad and Tobago, aimed at providing skills training and entrepreneurship opportunities for women in underserved communities. The initiative not only empowered participants economically but also helped to preserve traditional Caribbean crafts and techniques.
As her career has progressed, Anya has continued to push the boundaries of what Caribbean fashion can be. Her collections have explored themes ranging from the region’s complex colonial history to the impact of climate change on island nations. By tackling these weighty subjects through the medium of fashion, she has demonstrated the power of clothing as a form of cultural expression and social commentary.
In recent years, Anya has also embraced the digital revolution in fashion. Recognizing the potential of e-commerce and social media to reach a global audience, she has invested in building a strong online presence for her brands. This strategy has allowed her to connect directly with customers around the world, sharing the stories behind her designs and offering a glimpse into the creative process.
The COVID-19 pandemic presented new challenges for the fashion industry, but Anya’s adaptability and innovative spirit shone through. She pivoted to producing fashionable face masks, incorporating her signature prints and donating a portion of the proceeds to healthcare workers in the Caribbean. This move not only kept her business afloat during uncertain times but also demonstrated her commitment to giving back to her community.
Looking to the future, she continues to set ambitious goals for herself and for Caribbean fashion as a whole. She envisions a world where island-inspired designs are not just a niche or seasonal trend, but a respected and influential force in the global fashion landscape. To this end, she has been working on collaborations with major international brands, aiming to bring Caribbean aesthetics to a wider audience.
One of Anya’s ongoing projects is the development of a sustainable fashion incubator in Trinidad and Tobago. This initiative aims to provide resources, mentorship, and business support to emerging Caribbean designers, helping them to build successful, environmentally responsible brands. By nurturing local talent and promoting sustainable practices, Anya hopes to create a thriving, eco-conscious fashion ecosystem in the region.
As she continues to evolve as a designer and entrepreneur, Anya remains deeply connected to her roots. She frequently returns to Trinidad and Tobago for inspiration, drawing on the islands’ natural beauty, rich cultural traditions, and the indomitable spirit of its people. This connection to her homeland is evident in every collection she produces, whether it’s a line of luxury resort wear or a collaboration with a global fashion house.
Anya’s journey from Miss Trinidad and Tobago to Project Runway champion and beyond is a testament to the power of perseverance, creativity, and cultural pride. She has not only achieved personal success but has also opened doors for countless other Caribbean designers and artists. By staying true to her heritage while embracing innovation and global trends, Anya has created a unique space for herself in the fashion world.
Her story serves as an inspiration to aspiring designers everywhere, particularly those from small island nations or underrepresented communities. Anya has shown that with talent, hard work, and a strong sense of identity, it’s possible to make a significant impact on the global stage while remaining true to one’s roots.
As the fashion industry continues to grapple with issues of sustainability, diversity, and cultural appropriation, designers like Anya Ayoung-Chee offer a path forward. Her approach to fashion—one that celebrates cultural heritage, prioritizes ethical production, and pushes creative boundaries—provides a blueprint for a more inclusive and responsible industry.
Anya Ayoung-Chee’s remarkable career trajectory from beauty queen to fashion innovator is more than just a personal success story. It represents a shift in the fashion landscape, one that recognizes and celebrates the rich design traditions of regions like the Caribbean. As she continues to create, inspire, and advocate for her culture, Anya is not just designing clothes—she’s weaving a new narrative for Caribbean fashion on the global stage. Her journey reminds us that fashion, at its best, is not just about beautiful clothes, but about telling stories, preserving cultures, and imagining new possibilities for a more vibrant and inclusive world.