Sint Eustatius’s Reflections On World tourism Day 2022

Now that we’re hopefully at the tail end of the pandemic, people are starting to travel to distant places again. What better time to rethink our tourism and marketing strategies as we celebrate World Tourism Day.

A consistent flow of money is essential to promote and grow tourism in the Caribbean region. Over the last few years, we’ve begun to see the importance of the digital world. Everything from online conferences and expos to attracting tourists. Utilizing digital platforms could help tourism flourish.

With that in mind, our theme for Caribbean World Tourism Day is “Financing for Sustainable Tourism Development.” We must find ways to finance climate and disaster resilience, put a greater focus on carbon markets and grow our digital economy, among others.

Here on Statia, one of our economic pillar is tourism. Hence the reason we need to stay current and maintain sustainable tourism development and Implementing innovative measures such as effective digital marketing strategy which can help us reach old friends and invite new ones to our small island paradise.

Happy World Tourism Day.